Today, plus size clothes are back in vogue. Most importantly, the largest players in the plus-size market, retailers, and designers are starting to notice the trend. These practitioners contribute to the industry expansion as a whole and make a ton of money in the process. Plus-size wholesale vendors are prospering as well. As a trend, size six is now considered size four, while size two is almost similar to size zero.
In many cases, numerous garment sizes followed client demand, foreshadowing an increase in demand for tubular-shaped clothes. Many industry players have realized that fashion is headed in the direction of a curvy revolution. Let’s focus on the plus size clothing revolution.
Inside the plus size curvy revolution
Recently, fashion designers such as Eden Miller showcased plus-size clothing during the Fashion Week in New York. In addition to this, Aerie, the lingerie brand, opted to do no Photoshop enhancements during its campaign. All this says that there is a push towards embracing plus size clothing.
The major challenge in the design of plus size clothing is the extra design expertise required to cater to the lack of uniformity in larger bodies adequately. In reality, most industry players were slow to adopt the production of clothes for regular-bodies ladies. In return, plenty of regular-sized women chose to wear black and avoid striped clothing. However, this is a thing of the past.
Plus-size wholesale vendors, retailers, and designers are clamoring for the larger clothing size market. Decades later, several stores have opted to invest in larger mannequins that more closely resemble their clientele’ bodies. These include David’s Bridal, which is adding larger waist sizes, back padding, and enlarged breast areas to its mannequins.
The fact remains, more and more women across the globe are finding the courage to face judgmental looks from various store attendants.
The reality of the underserved plus-size wholesale vendor market
Considering that only two-thirds of Americans are not counted as obese, the math comes into play. American women weigh more than they did in the 60s, and their waist sizes are larger too. In today’s clothing market, designer styles max out at size 12 or 10 on the lower side.
The reality is that up to 65% of American women wear size 16 clothes or larger. Matters are further complicated when one considers that plus size ladies command up to 30% of the purchasing capability in the clothing and accessories market in the U.S. In contrast, they only constitute 16% of the annual sales. There is a massive opportunity here for plus size wholesale vendors.
To remain competitive, apparel designers and sellers need to take full-figured ladies into account. The pervasive trend of treating plus size women as the outliers and employing mainly skinny models is outdated and dangerous to industry bottom lines. With enough marketing funding and resources, plus size wholesale vendors stand to make a lot of money selling larger-size clothing. Thus, to reap much as a retailer, you better stock plus-size clothes. It a road less traveled by many hence competition won’t be a big issue.